Too many e-commerce brands drown in data but starve for information. In an era of automated AI reporting, looking at simple "Hits" or "Total Visits" is no longer enough. To truly scale, you need to track the metrics that define your unit economics and customer loyalty.
CAC vs. LTV: The Profitability Gap
Customer Acquisition Cost (CAC) must be viewed in direct relation to Lifetime Value (LTV). If your LTV is not at least 3x your CAC, your scaling efforts are unsustainable. Ignis Insights automates this comparison across channels to find your most efficient growth levers.
Pro Tip
Track LTV by 30-60-90 day cohorts to see when customers become profitable.
Real-time Cart Abandonment Rate
Knowing 70% of people leave is standard; knowing *why* in real-time is powerful. Are they leaving at the shipping stage? Or is the payment gateway failing? Real-time dashboards allow for immediate recovery tactics.
Inventory Turnover Ratio
Stockouts lose customers; overstock kills cash flow. This metric measures how many times you’ve sold and replaced stock over a period. High-performing retailers use AI to predict this week-by-week.
GMROI: Gross Margin Return on Investment
GMROI tells you how many dollars you get back for every dollar spent on inventory. It combines margin and turnover into a single number that defines retail success.
NPS Correlation with Sales
Net Promoter Score is often dismissed as 'vague,' but when correlated with repeat purchase behavior, it becomes a leading indicator of future revenue health.